New American Burger Chain Entering Pakistan

American Burger chain Heff’s Burger, known for its 1/2 lb beef patty homemade style burgers is about to enter Pakistan. The chain has already set up a partnership with Crescent Star Foods to launch as many as 10 branches in Pakistan over the course of next 6 years.

Five Outlets Will Open In The First Three Years

Heff’s Burger will enter Pakistan with 5 stores across the country in the first phase of its launch which spans for 3 years. The remaining 5 will open up in the next 3 years.

The Inception of Heff’s Burger

The Heff’s Burger chain is fairly new even in America. They started cooking burgers in 2009. The operations started at a local convenience store in Potosi, Texas. Their burgers soon rise to popularity and they were able to expand.

The chain was expanded after the owner’s son was hit in a car accident. He was gravely injured but was able to survive. Brenda, his mother decided to give him something to look after because she did not want her son Jason to live forever in disability and not be able to do anything. Since the Heffernan family has always enjoyed cooking, they decided to take this chain to a whole new level.